![]() ![]() In less than one week, the game increased Nintendo’s stock by $7.5 billion. Seventeen years later, Niantic and Nintendo released Pokémon GO, a mobile app that compels users to catch virtual Pokémon based on their geolocation. From her apartment while battling the flu, she quickly penned The Official Pokémon Handbook. ![]() And it hit fast.” Barbo knew all about the property. ![]() “Then when Pokémon hit,” Barbo said via email, “it hit big - as predicted. Barbo was going to edit all the upcoming books. One day, her boss handed her a bunch of Pokémon material - scripts, videos, cards, gaming manuals - and told her to learn everything she could about Pokémon. Barbo was two years out of Bryn Mawr College and working as an editorial assistant in New York City. ![]()
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